What is the key to successful patronage for our heritage and culture? This publication sets out three essential factors: the importance of stimulating public policy, appropriate fundraising in function of its objectives and motivated donors.

Successful patronage comes about from the interaction of three closely-linked ingredients: stimulating public policy, fundraising that is in line with objectives and motivated donors.

The key to success lies in a perfect understanding of these three factors, examined point by point in this publication, produced to mark a three-part symposium on this theme organised by the King Baudouin Foundation and FARO, the Flemish interface for cultural heritage.