A successful campaign for patronage results from the interplay of three closely-linked elements: government policy that encourages donating, appropriate fundraising methods and motivated donors. The key to success lies in a thorough understanding of each. The theme is the subject of a three-part symposium, launched on the initiative of the King Baudouin Foundation and FARO.

The King Baudouin Foundation and FARO wish to draw public attention to donating in Belgium and, in particular, to donations in the field of culture and heritage. What are the expectations of policy makers, cultural and heritage institutions and of donors that could lead to different forms of giving and fundraising, whether new or existing? Where do the problems lie? Who can do what?

This second part focuses on the cultural sector itself. To be sure of achieving successful fundraising, it is essential to concentrate efforts on having a solid perspective, an appropriate strategy and a professional approach. How should one go about this? What are the key factors for success and what (else) could be improved? What are the factors that will ensure well-balanced resources? How have those who have achieved their objectives managed to do so?

Speakers include Ludwig Forrest (King Baudouin Foundation, Transnational Giving Europe), Ruud Priem (Director of the Hôpital Saint-Jean Museum, Board member of the Rembrandt Association), René Bekkers (Working group “Philanthropic research”, Free University of Amsterdam) and Prométhéa.

YOU CAN NOW SIGN UP FOR THE SECOND PART OF THIS SYMPOSIUM.

Part 2 will take place in Antwerp at the KBC Tower on 11 October, from 13h30 to 16h.

Part 2 of our symposium will form part of the Groot Onderhoud, the annual meeting organized by FARO. Have you already signed up to Groot Onderhoud? If so, it is not necessary to register again for this part.